razer blade stealth

product launch campaign // website // banner ads

Razer Electronics, known for their high quality gaming accessories, was looking to break into the ultrabook industry with their Razer Blade Stealth laptop. Because the Stealth is their first mass consumer product, they came to Mth Degree for help attracting a broader audience than just gamers. We created a disruptive campaign that would spread the word about this product that won best of CES 2016 and several other accolades. In this two part campaign, we first created a product focused website and series of banner ads for the initial launch, and then later expanded it to include product lifestyle and user and influencer testimonials.

My roles: HTML 5 banner ad design and building (50+ banners made), webpage design support, product and lifestyle photography editing.