Mike Hess Brewing Company

Packaging // branding update // Collateral

Mike Hess came to Mth Degree with a problem: They had an overcomplicated packaging system and were stumped on how to translate their current brand to a smaller, 12 oz can form factor. While they weren’t looking to entirely redo their brand, they wanted a way to refresh and simplify their brand in a way that allowed their logo and series of characters that represent their beers to shine.

My new can design was love at first sight for the Mike Hess team. The white banner allowed their logo to have the white space it needed to shine, and the overall can design was more modern, easy to read, and easy to translate into a more cohesive overall asthetic for the brewery’s other products, merchandise and online presesnce.

My roles: 12 can design, 6 pack box design, 22oz bomber bottle design, 12 pack bomber box design, taphandles, email newsletter design, social skins, coasters, tin tacker, tshirts, hats.